On the 15th March 2007, Smoke Radio initiated its campaign to raise awareness for Comic Relief, the UK charity fighting poverty in Africa, and disadvantaged communities throughout the United Kingdom.
On Thursday night, Smoke Radio opened up Area 51, the Student Union club venue, for a night of live music from some great indie bands to get their big Red Nose rolling, thus gaining momentum for the events to come the following day.
Come 12pm Friday, Smoke Radio had began it's 24-hour schedule, filled with fantastic programmes geared towards raising awareness for Comic Relief, including directing listeners to Hearing Aid, a text number for student radio stations up and down the country. From each text which cost £1 to send, 70p of that charge went to charity, and will continue to do so until 16th March.